Monthly Archives: May 2019

Meet your friends at Oticon Medical

Get to know your friends in the US Customer Service department

Welcome to Part 1 of our new blog series, Meet Your Oticon Medical Friends! In this first set of posts, we’ve asked the members of our US Customer Service Team to tell you a bit about themselves. Get to know the caring people who take your calls, place orders, solve problems, answer your questions, and much more.

Meet Beverly

My name is Beverly, and I have worked at Oticon Medical for almost 9 years. I’ve worked in Customer Service and Operations Management since 1984.

Before Oticon Medical, I worked 30 years in the steel industry in the Midwest as a Customer Service Manager. During my early years in this industry it was considered very unusual for a women to be in management. It was a very male-dominated industry back then, dealing directly with the automotive industry (a tough group of customers). It was quite an education.

When I moved back home to New Jersey to be near my family, I decided that my next job would be in an industry that sells a product that benefits people. Oticon Medical was a perfect fit for me. I really enjoy hearing our patients talk about how much our product has changed their lives.  Working in customer service at Oticon Medical is a pleasure. We have a great product and we all work very hard to make sure our patients and customers are happy with our service.

Here is one of my favorite on-the-job stories: I had a mom call on a Friday crying hysterically because her son lost his processor and they were literally leaving for vacation the next day. She was actually having a hard time breathing because she was so upset. Her husband was very angry with her because for some reason he was blaming her. I asked her what time her flight was and then told her we could have his replacement there by 8:00 am on Saturday morning.  He would have to wear it without it being programmed to his settings but it was better than nothing. She asked me how much it would cost and I said, “Nothing,” because it was covered under warranty.  She cried even harder, but happy tears this time.

My personal experience with hearing loss involves my sister-in-law. She saw an ENT a few years ago because my brother got tired of hearing her say, “What?” Ended up that she needed a hearing aid, which we purchased from Oticon Inc. as part of the employee purchase program.  She loves it and so does my brother!

Louie and Gracie

One of my favorite ways to unwind if I have a particularly stressful or busy day is to take a last-minute ride to the Jersey Shore to have dinner with family. I also enjoy spending time with my two dogs, Louie (a Shih-Tzu/Maltese) and Gracie (a Maltese/Yorkshire Terrier). I’ve had them since they were six weeks old — they are ten now.

I’ve lived in quite a few places in my career, including Ohio, Pennsylvania, Virginia, Alabama, and Toronto. Prior to Oticon Medical, I moved around quite a bit as part of my job but I’m happy to finally be home in New Jersey!

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Do you need assistance with your or a family member’s Ponto bone anchored hearing system? Click the button to contact Oticon Medical — we are here to help!

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Using Social Media to Support Hearing Health Advocacy_5

Part 5 of 5

In Part 4 of this series, I provided tips on how to put the “social” in your social media. In this edition, the conclusion, I’ll talk about how to analyze your performance and adjust if you find you’re off-track in reaching your goals.

Analyze and adapt

All social media platforms offer statistics you can use to track the performance of each post you’re making. You’ll want to keep an eye on Engagement in particular – the number of Likes/Shares/Comments on Facebook and LinkedIn, retweets and comments on Twitter, and “regrams” and comments on Instagram. By reviewing and tracking this data you can make informed content strategy decisions based on which items performed well or not. Expect that you’ll have to periodically tweak your topics, balance of post types, post release times, and more over time as audience makeup and preferences change.

You’ll also want to keep an eye on your Reach to make sure your audience is even seeing your posts. This is especially true now that Facebook has made it all but impossible to reach your entire (or even the majority of) your Fans/Followers list without paying to boost a post. You might need to strategize and decide which posts you should boost and how much money you can afford to put behind these to reach as many people as possible. Obviously, anything boosted should include a clear call to action in support of your goal.

Nothing succeeds like success

Ultimately, you will know your online strategy is working if you attain that defined and measurable goal you set. Whether it’s an increase in donations or number of event attendees, gaining more advocates for your cause or influencing legislation, skillful utilization of social media can go a long way toward helping advocates like you achieve your goals.

Do you or a loved one need your hearing tested? Find a clinic near you now!

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Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.