Category Archives: Helpful Information

Wearers explain why you shouldn’t fear minimally invasive Ponto surgery

We frequently receive inquiries from people who know that they would benefit from a bone anchored hearing system (BAHS) but are holding off because they’re nervous about undergoing implantation surgery. While we can (and do) explain all the reasons our minimally invasive Ponto surgery (MIPS) is a low-risk, quick, and relatively painless procedure, nothing we can say will ever be quite as convincing as hearing from others who have experienced MIPS and its benefits firsthand or through their children. In this week’s post, we’re sharing feedback gathered from multiple Ponto BAHS wearers that we hope will alleviate any reticence that might be preventing you from moving forward in your journey to better hearing.

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“I had my abutment implanted 20 years ago with just local anesthetic and chatted with the assistant during the procedure; it was not painful.”— Beth P.

“It will be okay. My procedure was done 7 years ago, same day surgery, and all went well. I was given a large snap on protective disc/cover and that helped. By large, I mean it was about an inch in diameter. I used Neosporin cream, not greasy ointment, that had lidocaine in it. I would apply a small amount to the skin around the abutment and that helped with the tenderness. The surgery seems daunting, but it really is very safe. I had tenderness for a few days. My surgery was in December and then in February the device was added. I’m thankful every single day that I was able to have the surgery. It is life changing. I spent 50 years being so hard of hearing that once I got my Ponto, I sat and cried with joy.” — Lori H.

“I had my surgery with just a local anesthetic, was awake the whole time. It was fascinating as the doc explained it as she went along.” — Annette C.

“I had my MIPS in the morning, had brunch with my husband, and then napped that afternoon. Was more worried than was warranted!!! I had scheduled the next day off work, but it was not necessary! I teach figure skating. Best of luck! Happy hearing coming up!” — Karen L.

“If you’re talking about the Ponto abutment procedure, it was easy! I opted for no anesthesia or sedation. Just a local. It was painless. And not scary at all.” – Kathrin S.

“Had the procedure. No problems at all. Tiny discomfort the day of surgery. Got to start wearing the hearing aid after about 4-6 weeks. Went fabulously. No worries. You’ll do great! And you won’t regret it.” — Aaron B.

“Clear sound is in store for you… probably 4-8 weeks post-surgery. The abutment implant surgery was easy-peasy! There may be some mild tenderness or soreness. Use an antibiotic ointment! Keep area clean. If hat or cap wearing is part of your routine, take one with you so surgeon can place abutment below hat. Occasionally sleeping may be challenging if you are a side sleeper, changing pillows or pillow plumbing will help. These are minor inconveniences or adjustments for hearing capability! Bluetooth® streaming is wonderful for phone, TV, and other situations.” — Rita R.

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Are you ready to take the next step? We can help you find a clinic close to home where you can get all the answers you need regarding Ponto bone anchored hearing systems, MIPS, and more. You can also always contact Oticon Medical directly at 888.277.8014 or at info@oticonmedicalus.com.

Ponto Surgery During the Pandemic

Since the onset of the novel coronavirus, people considering minimally invasive Ponto surgery (MIPS) have had to ask themselves: should I hold off treating my hearing loss? The answer is that your decision – and that of the audiology professional who would perform it – will be unique to your specific circumstances. However, should you decide to proceed, rest assured that hospitals and medical facilities around the United States have implemented the strictest precautions for keeping you safe.

The MIPS procedure is an elective surgery, so the main factor affecting whether yours will go ahead as planned will be the COVID-19 restrictions currently in place where your procedure would occur. While many states are experiencing a second wave as of this writing, not every town or city within those states has been equally affected nor is every state implementing the same level of restrictions on elective surgeries. So your first step is to check the current limitations governing the region in which you plan to have the MIPS procedure.

Assuming your location would permit your procedure to take place, your next step would be to discuss options like where your surgery will take place with your hearing health professional. Your surgeon will review your overall medical history and health risks along with your personal hearing issues, and then based on this information and your expressed comfort level recommend that you have the procedure as an inpatient or outpatient. The good news is that minimally invasive Ponto surgery can and has been performed successfully in either environment, as it is a quick procedure (compared to other surgeries) and usually doesn’t require a lengthy onsite recovery, especially if it is performed under local anesthetic.

COVID-19 safety precautions at clinics and hospitals

Medical institutions around the United States have learned much from the first go-round dealing with the coronavirus and instituting the strictest safety precautions to protect patients. If you are preparing for MIPS, here is a quick rundown of what you will likely experience as your clinic or hospital takes steps to protect you, other patients, and their staff.

  1. COVID-19 tests and screens. You will be screened and likely take a COVID-19 test (possibly more than once) during pre-surgical and day-of surgical visits. You will also have your temperature taken and answer questions about whether you have a cough, muscle aches, loss of taste or smell, or other common symptoms of the virus. You might be told to self-quarantine at home (typically 14 days) before your procedure to reduce your risk of exposure.
  2. Surgical team precautions. Anyone involved in your care before, during, and after MIPS will be going through regular, multiple tests and screenings to protect you. They will also be wearing personal protective equipment (PPE) that includes medical-grade face masks, face shields, gowns, and gloves. Research has shown that PPE use reduces the risk of infecting patients significantly.
  3. Hospital precautions. Medical facilities around the country have been and continue to take extra precautions to thoroughly clean and sanitize, especially in areas where operations take place. If a hospital also treats COVID-19 patients, they restrict that care to separate areas. This normally includes dedicating staff to only care for those patients and even requiring those patients and their visitors (if any are allowed) to use separate entrances and waiting rooms.
  4. Clinic precautions. As for clinics dedicated to hearing healthcare, they are regularly screening any patients that come onsite for fever and other indications of coronavirus, as well as implementing enhanced cleaning and sanitization protocols, mandating patients and staff remain six feet apart whenever possible, requiring staff to take tests if they suspect exposure, and to quarantine if they have a positive test or have reason to suspect they were exposed to coronavirus. PPE has been distributed to clinics for use during surgical and other direct procedures. Many clinics have also taken advantage of telehealth advancements to reduce the number of in-person visitors to their clinics significantly.

The decision is yours – and your surgeon’s

Ultimately, every medical decision must be made on an individual basis. A procedure that is nearly 100 percent without risk for one patient might not be safe for another. Pre-existing conditions must be taken into consideration, along with age and overall health.

That said, should you and your hearing care professional determine MIPS would be safe for you to undergo now, we are confident you will be satisfied with the results. The procedure itself is simple and usually completed in under twenty minutes. Your surgeon will place a small titanium implant in the bone behind your ear. Many patients only require local anesthesia, and there is no need for stitches. Typically, post-operative recovery requires no more than a day or two off work or out of school. And the results speak for themselves – 98 percent of users report improved quality of life after minimally invasive Ponto surgery.[1]

If you are ready to learn more about MIPS and life with Ponto, we can help you find a clinic near you.

[1] Lagerkvist, H, et al., Ten years’ experience with the Ponto bone anchored hearing system – a systematic literature review. Clin Otolaryngol, 2020.

You Asked, We Answered

In this week’s post, we’ve collected some of the direct inquiries received from wearers and parents/caregivers to wearers over the past year. We hope some of our responses answer questions you might also have about Oticon Medical and our Ponto™ bone anchored hearing devices. However, if you have a question about our products and services, please feel free to post it in the Comments and we’ll be happy to get you the answers you need!

Questions on Ponto bone anchored hearing devices

Q: Hi! I have hearing loss on the left side, but my right is slowly catching up. I am in the process of getting a Ponto 4 for my left side but am wondering about the right side in the future. Would the Ponto 4 work as a bilateral hearing aid device (as in: could I have a Ponto implant on either side of my head?)

A: You can absolutely use Ponto 4 as a bilateral fitting — we have several wearers who wear one on either side.

Q: What is the life of a bone anchored hearing system?

A: The Ponto “lifespan” differs depending on several factors — the model, the care taken of it by the user, etc., so we can’t really provide a set answer. However, I think it’s safe to say that the average time a user keeps their Ponto is 3-5 years before they decide to upgrade to a newer model.

Q: My son got his new device yesterday. My family is so worried about the looks of the band and him getting bullied at school.

A: If you are concerned about bullying, we suggest you and your son meet with his primary teacher and arrange for him to explain what his device is to the class. We have had other parents give little presentations on their Pontos, and when the other kids learn how cool the technology is, they are more likely to be impressed and less likely to tease. We would even be happy to send you materials to give out if you’d like to make it a slightly more “official” session. Feel free to think it over and let us know.

Q: Does hair dye hurt the implant?

A: Hair dye will not hurt the implant. However, you might want to give the abutment a wipe just to remove any possible discoloration.

Q: What is the fitting range of a Ponto 4 for conductive mixed hearing loss?

A: The fitting range is up to and including an average of 45 decibels (dB) hearing loss.

Questions on Ponto accessories and compatibility

Q: Can the Ponto 4 connect to Roger™ devices — Roger Pen or Roger MyLink? If not, what DM systems are compatible? Thanks!

A: The Ponto 4 is now compatible with FM systems and Roger devices through use of the Oticon EduMic™, which is compatible with regular air-conduction Oticon hearing aids and Ponto 4. Alternately, the Ponto 4 also comes with a ConnectClip™ accessory that allows for direct audio streaming from the teacher’s mic into the student’s Ponto bone anchored device. You can read more about it through this link: https://www.oticonmedical.com/us/bone-conduction/solutions/accessories.

Q: How do I go about getting more batteries for my child’s Pontos?

A: You have a few choices for batteries. You might be able to find hearing aid batteries that fit from a local pharmacy or grocery store if you know the size you need, and they are in stock. You can also get them from the clinic or audiology professional from whom you got the Pontos, or you can order them from us directly by calling Customer Service at 1-888-277-8014 (M-F 8:00am – 7:00pm EST) or by email at info@oticonmedicalusa.com.

Questions on insurance coverage and upgrades

Q: My insurance denied my request for coverage and I’m appealing. Can you sell Ponto 4 to me directly?

A: We’re sorry you’re struggling with the insurance company. Yes, we can sell our devices to you directly. If you need any assistance with your appeal, please let us know and our Reimbursement Support Team can help you out with that as well. Please feel free to contact them at reimbursement@oticonmedical.com or call 1-855-400-9761.

Q: I have the Ponto Plus Power and would like to know how I can get an upgrade? Would Medicare cover it?

A: Oticon Medical is an accredited Durable Medical Equipment (DME) provider for Medicare. If you qualify for the proper Medicare coverage, Oticon Medical can bill Medicare directly on your behalf. Please contact one of our Reimbursement Support Specialists for further details regarding Medicare and Ponto processor replacements.

Ready to get your first Ponto device? Click here to find a clinic near you!

Have an older model processor? Click here to upgrade your Ponto!

Face Mask Alternatives for People without Ears

For many of us, the most challenging part of the CDC’s latest recommendation that everyone should wear a face mask* when going out during the Covid-19 epidemic is finding (or making) masks. However, for people with microtia or anotia, this is compounded by the difficulty of wearing a traditional mask with small or no external ear(s). Fortunately, there are ways around the challenge presented by traditional masks with loops for around the ears.

Making your own face masks for Covid-19 use

As mentioned above, one of the biggest challenges for everyone is figuring out how to follow the latest guidelines on covering your mouth and nose when having to go out for groceries or other necessities during the coronavirus outbreak. The Centers for Disease Control (CDC) have posted helpful DIY guidelines for making and using cloth face coverings on their website. These can be further adapted to fit people without ears using the suggestions below.

Add strings to face masks

If you are making your own face mask, instead of using traditional ear loops you can attach tie-able strings at the top and on the bottom corners. These can be comfortably tied around the head to fit without requiring ears or getting in the way of your bone anchored hearing device.

Attach buttons to a headband

If you happen to have a traditional medical mask — especially if you’re a healthcare worker — then altering a scarf, bandanna, or other adaptable headband to add buttons on either side of your head is a good workaround. You can then put the loops around the buttons in place of ears.

 

 

 

 

Use a paperclip

This is a clever and simple trick: take a paperclip, slide it around each ear loop on the mask to connect them in back, then put the mask on over your head and adjust comfortably.

 

 

 

 

Do you have any other DIY suggestions for making face masks wearable without ears? Please share in the comments!

We’d like to thank our friend Melissa Tumblin and Ear Community for allowing us to share these helpful tips and photo examples.

*Masks featured in this post are not N95-rated or surgical grade.

To Our Valued Customers

A message from our Oticon Medical US president

At Oticon Medical we take the well-being of our community and colleagues seriously and are monitoring the developing coronavirus outbreak closely.

Currently, we have implemented procedures for continuing to operate our business so we may service our customers while also supporting the authorities’ work to contain the risk of infection.

Oticon Medical USA’s guidelines for activities in and around our company follow the guidance of our national health organizations, and in some cases, we are even more cautious. We will constantly update our policy to reflect any changes in guidance from authorities.

Our first priority is the health of you, your clients and patients, and our staff. We are doing our best to ensure our service to you is maintained as much as possible given the circumstances. We are taking all possible actions to ensure reliable production, insurance services, device repairs, and deliveries continue. And our local Oticon Medical personnel is instructed to familiarize themselves with and always follow the health guidelines of local hospitals and clinics.

We greatly appreciate your understanding and thank you for your loyalty to Oticon Medical. We also appreciate that this outbreak affects not only your cooperation with Oticon Medical but your daily life and that of your family, patients, and staff.  Please stay safe and know that our thoughts are with you during this difficult time.

Sincerely,

John Sparacio
President, Oticon Medical US

A Living List of Apps for Children and Adults with Hearing Loss

2020 Update

Melissa Tumblin, founder of Ear Community and Oticon Medical Ambassador, originally shared this great list of mobile apps for individuals who are deaf and hard of hearing. We are resharing it with an update that includes apps for Android™ users as well as the original spreadsheet for iPhone® apps.

We thank audiologist Tina Childress, who is also hard of hearing, for compiling the original spreadsheet. Thanks also goes out to Kevin Martin, editor at Joy of Android, for sharing the article on Android apps.

iPhone apps for the hard of hearing

To view the spreadsheet, click below. Here are a few pointers to help you navigate through this available information:

  • Start on the “Welcome” tab to understand how the apps are chosen and categorized
  • Click through each tab of the spreadsheet to see the list of apps for that category
  • To find out more about an app, click on the cell with the app’s hyperlink. You’ll then have the option to “go to link;” click the link
  • Clicking the link will take you to the application’s information page on iTunes.com. Here, you can see screenshots of the app, read more about it and even view in iTunes where you can download the application. You can also search for the app in the App Store and download it directly to your phone

Helpful Resources and Applications

Click on the image above or here to see the full spreadsheet.

Android apps for the hearing impaired

In this article from Joy of Android, you will find five useful apps for people who are deaf or hard of hearing. These apps are available in the Google Play™ store.

Click here for Ponto apps and accessories from Oticon Medical.

Do you know of a great app? Let us know in the comments section!

The Ponto Loaner Program: Bridging the gap, because sound matters

Early access to sound is the key to linguistic development

Children require a lot of things to acquire speech as they grow. Chief among these? Exposure to sound – specifically spoken language, as early access to sound promotes optimal speech and language learning. The best way to ensure they receive this access is by providing hard of hearing youngsters with premium hearing care as soon as possible.

The role of sound in childhood development

From infancy through early childhood, we pick up language through daily exposure to spoken words, eventually reaching the stage where we begin to speak and repeat those words. Research indicates that children need to hear and understand how words are used contextually — and hear themselves repeat those words — to achieve comprehension and the ability to use language clearly and accurately.[1]

Although sound enters through the ears, hearing occurs in the brain — particularly language processing. Physically, the growth of a child’s auditory brain center requires regular sound stimulation, without which they might never fully develop the ability to process and comprehend language. Kids whose hearing loss goes untreated will typically experience linguistic developmental delays and struggle to make themselves understood verbally throughout their lives.[2]

Difficulty hearing contributes to educational and social challenges

Unless they attend a school for the deaf and hard of hearing, children with unaided hearing loss will likely experience significant difficulties learning.[3] Mainstream schools require kids to listen to lessons in the classroom, directions during playground and sports activities, and engage verbally with teachers and classmates throughout the day. Those who cannot hear often fall behind their peers, especially if they are held back a grade. Combined with frustrations stemming from straining to hear and communicate daily, academic delays can lead to youngsters withdrawing, avoiding in-school socializing and extracurricular activities. Feelings of isolation and being overwhelmed academically could contribute to negative lifelong issues like loneliness, depression, and low self-esteem.[4]

Aiding children who have conductive hearing loss

While traditional hearing aids can help many children, some kids require greater assistance – a bone anchored hearing system (BAHS) – because they are missing all or some of the organs required for natural hearing (i.e., conductive hearing loss). This presents parents with an additional challenge, as children typically must reach the age of five before they can receive an implant, plus many parents need insurance coverage to afford them. Since we develop many of our fundamental language skills before five, this creates a treatment gap that could permanently affect linguistic development.

Fortunately, BAHS can be used to help children even before implantation. Babies and toddlers can wear the devices with a softband, which is basically a head band that holds the BAHS processor against their skull without surgery. While skin contact doesn’t provide the same level of amplification as when the processor is affixed to an abutment, a child will still receive significant developmental benefits, such as early acquisition of the building blocks of language and the ability to participate more easily in the world around them.

However, the question of affording the processors remains, as insurers often take some time to approve coverage of these necessary devices.

What to do while waiting for insurance coverage

You might find yourself frustrated while waiting for your insurer to approve your child’s BAHS, especially after being told all the benefits of early-as-possible treatment. Fortunately, Oticon Medical offers an option while you’re awaiting insurance approval, so you can get your child the hearing device they need now: the Ponto™ Loaner Program. This program is designed to help your child receive the premium hearing care they need to thrive without delay.

The program provides Ponto sound processors and softbands for children from birth to five years of age who require direct amplification to hear speech and sounds. Your child will benefit by being given the ability to hear sounds during their critical early years, enabling them to participate actively in the world around them while you’re awaiting third-party reimbursement approval.

For details on how to enroll in the loaner program, please speak to your audiologist or feel free to contact us.

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Gabrielle Simone is a Clinical Territory Manager in New England with Oticon Medical. She has worked in private practice and hospital settings and has a specialization in clinical application for hearing aids and cochlear implants.  For the past 6 years, Gabrielle has worked as a Training and Education Specialist for the Northeast and Western New York region, for Widex and Oticon. In this role, she provided technical, clinical, and product support to audiologists and hearing instrument specialists (HIS). She also served as an adjunct professor at Northeastern University in the AuD program. An alumna of Emerson College, she earned her M.S. in Audiology from the University of Connecticut and her Doctor of Audiology from the University of Florida. In her current position with Oticon Medical, she provides clinical, technical and sales support to physicians, audiologists, and hospital personnel.

[1]  Committee on the Science of Children Birth to Age 8: Deepening and Broadening the Foundation for Success; Board on Children, Youth, and Families; Institute of Medicine; National Research Council; Allen LR, Kelly BB, editors. Transforming the Workforce for Children Birth Through Age 8: A Unifying Foundation. Washington (DC): National Academies Press (US); 2015 Jul 23. 4, Child Development and Early Learning. Available from: https://www.ncbi.nlm.nih.gov/books/NBK310550/

[2] Early Intervention and Language Development in Children Who Are Deaf and Hard of Hearing Mary Pat Moeller Pediatrics Sep 2000, 106 (3) e43; DOI: 10.1542/peds.106.3.e43

[3] Vogel, S. & Schwabe, L. (2016). Learning and memory under stress: implications for the classroom. npj Science of Learning 1, Article number: 16011

[4] Theunissen SC, Rieffe C, Netten AP, et al. Self-esteem in hearing-impaired children: the influence of communication, education, and audiological characteristics. PLoS One. 2014;9(4):e94521. Published 2014 Apr 10. doi:10.1371/journal.pone.0094521

Using Social Media to Support Hearing Health Advocacy_5

Part 5 of 5

In Part 4 of this series, I provided tips on how to put the “social” in your social media. In this edition, the conclusion, I’ll talk about how to analyze your performance and adjust if you find you’re off-track in reaching your goals.

Analyze and adapt

All social media platforms offer statistics you can use to track the performance of each post you’re making. You’ll want to keep an eye on Engagement in particular – the number of Likes/Shares/Comments on Facebook and LinkedIn, retweets and comments on Twitter, and “regrams” and comments on Instagram. By reviewing and tracking this data you can make informed content strategy decisions based on which items performed well or not. Expect that you’ll have to periodically tweak your topics, balance of post types, post release times, and more over time as audience makeup and preferences change.

You’ll also want to keep an eye on your Reach to make sure your audience is even seeing your posts. This is especially true now that Facebook has made it all but impossible to reach your entire (or even the majority of) your Fans/Followers list without paying to boost a post. You might need to strategize and decide which posts you should boost and how much money you can afford to put behind these to reach as many people as possible. Obviously, anything boosted should include a clear call to action in support of your goal.

Nothing succeeds like success

Ultimately, you will know your online strategy is working if you attain that defined and measurable goal you set. Whether it’s an increase in donations or number of event attendees, gaining more advocates for your cause or influencing legislation, skillful utilization of social media can go a long way toward helping advocates like you achieve your goals.

Do you or a loved one need your hearing tested? Find a clinic near you now!

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Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.

Using Social Media to Support Hearing Health Advocacy_4

Part 4 of 5

In Part 3 of this series, I provided suggestions on how to choose the right social media channels to maximize your digital reach. This week, in Part 4, I offer tips on how to put the “social” in your social media.

Sharing is caring

The point of social media is interaction. You want to draw visitors to your content, engage with it (and you), and ideally take an action that supports your established goal. The best way to do this is make sure whatever you share is interesting and relevant to your target audience and includes an engaging visual element (photo, .gif, or video).

Regularity is also key, so make sure you establish a content release schedule you can manage consistently. This rewards audience loyalty to your properties, which in turn allows you compete against all the other social outlets vying for their attention. Examples of good schedules include one post on Facebook or three-five daily tweets on Twitter per day. Remember, you can utilize a content management platform like HootSuite to schedule posts/tweets in advance so that you aren’t overwhelmed by a frequent need to post. Even without one of these platforms, you can schedule ahead on Facebook from the platform itself.

Don’t forget the hashtags

Make sure you learn how to use hashtags on all your platforms – they’re not just for Twitter anymore! “Ride” popular hashtags related to your cause so that more of your potential audience can discover your content. Using single-sided deafness (SSD) as our model cause again, you could include #deaf, #hearingloss, or #hoh regularly with your posts, which makes them show up when someone performs one of these common searches for content. Additionally, if you see a hashtag is trending that relates to your cause (e.g., #WorldHearingDay) you could include it in a post linking SSD to the importance of getting your hearing checked. Just make sure you don’t go crazy with the hashtags – using too many in relation to the amount of content provided in a post has been shown to reduce engagement.

One more post to go in this series! In my next post, I’ll provide an overview on how to analyze the results of your online efforts and tweak them to achieve your goals.

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Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.

Using Social Media to Support Hearing Health Advocacy_3

Part 3 of 5

In Part 2 of this series launched last week, I provided suggestions on how to set S.M.A.R.T. goals for your online activities. This week, in Part 3, I’m going to take you through how to choose the right social media channels to maximize your digital reach.

Choose the right channels

I recommend setting up a “home base” online first — a website if you have a larger organization with multiple goals or a blog page if your organization is small or a solo effort. WordPress and Wix are two examples of free, user-friendly site builders available to help you establish a basic web presence. Your site or blog will provide a source of regular content to share through your social media properties. It will also give you a central location to which you can drive online visitors and get them to take an action (e.g., donate, learn more, sign up for emails and events, etc.), which you will need for tracking purposes.

Research your target audiences and where they tend to gather online to assess which social media platforms will best support your efforts. Focus on developing one or two properties first. Most activists and advocates start with Facebook and Twitter, but platforms like Instagram, Pinterest, and Snapchat can be quite effective as well.

A YouTube channel is a powerful tool, as videos increase engagement with social posts. They can be shared from your channel by friend, fans, and followers through every social media platform, and are the content likeliest to go viral. However, you (or someone in your organization) obviously needs the expertise and time to create them.

LinkedIn tends to draw a more career-focused, professional audience, which may or may not suit your goals. Reddit gets tremendous traffic, but many find it complicated, riddled with trolls, and too much of an attention drain to manage. Tumblr is popular, especially with younger audiences (tweens, teens, and 20-somethings primarily) — depending on your goal, that audience might be worth your effort to cultivate but go in knowing that it is a constantly updating outlet. Plus, you’ll be competing with extremely active fandoms and similar lighthearted content for attention.

Managing multiple social properties

If you do reach a point where you want to utilize multiple platforms, it’s a good idea to learn a social media management tool (a couple tried-and-true options offering free basic versions include HootSuite and TweetDeck). These allow you to schedule multiple posts across platforms even in advance, plus they let you monitor comments and messages, so you can interact with your audiences in a timely and consistent fashion. If you’re willing to invest in upgraded versions, you can use them to track valuable performance statistics like audience engagement all in one spot.

Hope this information is helpful! In my next post, I’ll provide tips on how to put the “social” in your social media.

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Hildy Silverman is the Manager of Digital Online Marketing for Oticon Medical US. She has nearly 30 years of experience in corporate training, traditional and online marketing, and professional/technical communications for a wide array of industries, most recently at a global hearing aid manufacturer.